The Big Red Fez: How To Make Any Web Site Better (Paperback)

The Big Red Fez: How To Make Any Web Site Better (Paperback)
By Seth Godin

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Customer tags: seth godin(11), website design(10), internet marketing(8), web development(7), godin(5), usability(5), marketing(5), web site design(3), experience design(2), evaluation webdesign, direct, business

Review & Description

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.

According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.

In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.

Product Details

• Amazon Sales Rank: #149422 in Books
• Published on: 2002-01-15
• Released on: 2002-01-08
• Original language: English
• Number of items: 1
• Dimensions: .30" h x 5.54" w x 8.46" l, .36 pounds
• Binding: Paperback
• 112 pages